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Video is King

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As publishers scramble to monetise their video content in larger volumes, some very interesting research has just come to light. Published on MediaWeek, the latest figures show that consumers are FAR more likely to view a MidRoll commercial video within content, as opposed to post or pre-roll.

Online Video

Online Video

Read the whole piece here in mediaweek, by Daniel Farey-Jones:

http://www.mediaweek.co.uk/news/1104663/


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